Monday 23 February 2015

How to run a good business model

As we all know, microtransactions are now becoming more and more popular in video games.

 We've seen some games, such as the Forza series do microtransactions badly. Forza Horizon allowed us to buy coins to buy cars. That is a bad idea as it basically let us get the best car at the start of a game.

Now a good example of a good business model would be Team Fortress 2. You can buy items, like hats that offer no extra benefits, they are purely cosmetic. You can also buy weapons, that offer bonus stats but also have debuffs. The cons outweigh the negatives. Another good Valve game that runs a good business model is Counter Strike: Global Offensive. You can buy keys to open crates (which can be bought or randomly dropped) and inside a weapon skin will be dropped, it could be a bad one or an ultra rare skin. The skins offer zero benefit to the game and are purely cosmetic. Valve sets one good example on how to run a business model.

 Another company that runs a Free To Play (or F2P) model would be Hi Rez studios and their game Smite. Smite is a F2P MOBA (Multiplayer Online Battle Arena) that pits pantheons' gods vs each other. It allows you to buy the God Pack, which unlocks all current and future Gods for about $29.99 (or £20.99). You can then buy skins for about £5 which have no effect on the game except the voice changes and you have skin on your character (if you choose it).

I really want EA, Microsoft, Sony and Ubisoft to take this into account. DON'T let people instantly buy the best gear, let us buy cosmetic items that have no real impact on the game!

This is just a little rant.

My song of the week is Tech N9ne - Don't Tweet This. I love the bass on this. Check it out below

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